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"I got to my hotel room,” she says, “and clicked on Twitter and was like, ‘What the whaaaaaaat?’” This is what: Her band Letters To Cleo, which had been largely defunct for a decade, was having a moment. It was trending on Twitter. She had 40 new followers. The band had sold merchandise. And all because Ben Wyatt, Adam Scott’s character on NBC’s Parks and Recreation, spent last night’s episode bumming around in a Letters To Cleo t-shirt. Hanley knew the shirt would be on TV; she’d even tweeted about it the day before. But what she didn’t expect was the outpouring of support it would trigger. “It’s some dollars and cents, but also, it’s self-esteem points,” she says. “I was kind of blown away for all the love for Cleo that’s out there."
— 90s Band Letters To Cleo Goes From Defunct To Trending On Twitter Via A T-Shirt (And A Hit TV Show)
